Target Your Audience: Why Your Company Needs Addressable Digital Advertising


If you're utilizing on-line and television platforms for your advertising campaigns, you need to make sure that your budget is being used wisely. One of the problems associated with these types of advertising campaigns is that they're not always targeted to specific audiences. Instead, the ads take more of a one-size-fits-all approach. Unfortunately, when that approach is used, most people shut down and walk away, which prevents the ads from being used to their best advantage.

2 July 2019

Should You Consider Selling A Subscription Newsletter?


In the modern media environment, folks trying to be profitable on the internet are increasingly leaning toward subscription models. This approach doesn't have to be built around a website or an app. In fact, it's worth looking back to a much older business model: the paid newsletter subscription. Consider these three factors as you decide whether you might want to take a bit of a trip back to the future.

24 April 2019

Bringing Your Online Marketing To The Offline World


After you've invested a lot of time in your online marketing, it's time to introduce that marketing to your real world community. If you're a small business in a set geographic location, you need to be able to integrate your social media presence with the real world. Here are a few tips. Encourage Tagging and Checking In When customers are at your shop, they should be encouraged to tag your shop or check into the location.

18 March 2019

3 Important Reasons to Work with a Cannabis Branding Agency


You have stepped onto the scene as a provider of a new product that is still not completely embraced by every member of the public: legal cannabis. So what will be one of your top priorities as someone in this business? You may think the answer is going to be something like providing the best products among competitors or working to gain ground with consumers who view your product as unnecessary.

22 January 2019

What You Need To Know About IP Targeting For Marketing


In the marketing world, the use of the internet to specifically target individual customers has become something of a holy grail. One of the most popular methods for accomplishing this is IP targeting. This approach utilizes IP addresses, unique numbers that identify individual internet connections while they're in use, to identify a particular visitor to a website or user of an app. It's important, however, to appreciate both the strengths and the weaknesses of IP targeting.

29 September 2018

Why Your Small Business Should Invest In A Television Commercial


Nurturing a small business boils down to your ability to bring in the customers. The more people you can make aware of the products and services that you have to offer the greater the chances of building up the kind of clientele that can expand your company. You might have so much faith in your products that you believe word-of-mouth will get the crowd to come knocking but it's just too risky to rely on this type of marketing.

6 May 2018

Three Benefits Of Custom Corporate Apparel For Bank Staff


When it comes to operating your bank, you want your employees to put their best foot forward. One way to do this is to provide them with custom corporate apparel. Having your staff wear coordinating looks featuring your bank's logo provides a host of benefits for both your business and your customers. Consider the following benefits to see if custom corporate apparel is right for your bank. Easy Identification Your customers want to know that they are dealing with official employees when they enter your bank.

26 January 2018