Anti-aging products are very popular with a certain subset of the population and can be very lucrative for a new business. However, it can be hard to create a proper brand with these products and may make it tough to sell these items. Thankfully, IP targeting can help a new company achieve a higher level of success in ways that may be unexpected. Brand Confusion Can Affect Marketing Success New companies trying to set up in a crowded market — such as anti-aging products — is likely going to struggle to set up a proper brand.
2 July 2020
Did you start a new business just a few months ago,? If so, you might have hit a huge bump in the road shortly after you opened. Join the many, many others whose business has been affected by the country's virtual Corona-virus shut down. The good news Is that, with perseverance and very smart advertising, you can more than likely make your business a success. Do you already have a plan for that success?
12 May 2020
The EOS, or Entrepreneurial Operating System, is a series of six components that every entrepreneur or small business owner should be focused on while running their business. There are then some tools and techniques that can be implemented that help you to focus on and grow these components. When the program is properly implemented and used, it has a track record of growing your customer base, increasing your revenue, and increasing the success of your business.
18 December 2019
As a real estate agent, marketing is key to your success. Unfortunately, you specialize in selling real estate, not in marketing. While some real estate agents struggle with the marketing of their business and properties, there are many different ways that you can incorporate marketing into your business. In fact, leveraging social media is a great way to kick-start your real estate agent marketing. Here are a few things to remember.
16 October 2019
If you're utilizing on-line and television platforms for your advertising campaigns, you need to make sure that your budget is being used wisely. One of the problems associated with these types of advertising campaigns is that they're not always targeted to specific audiences. Instead, the ads take more of a one-size-fits-all approach. Unfortunately, when that approach is used, most people shut down and walk away, which prevents the ads from being used to their best advantage.
2 July 2019
In the modern media environment, folks trying to be profitable on the internet are increasingly leaning toward subscription models. This approach doesn't have to be built around a website or an app. In fact, it's worth looking back to a much older business model: the paid newsletter subscription. Consider these three factors as you decide whether you might want to take a bit of a trip back to the future.
24 April 2019
After you've invested a lot of time in your online marketing, it's time to introduce that marketing to your real world community. If you're a small business in a set geographic location, you need to be able to integrate your social media presence with the real world. Here are a few tips. Encourage Tagging and Checking In When customers are at your shop, they should be encouraged to tag your shop or check into the location.
18 March 2019
You have stepped onto the scene as a provider of a new product that is still not completely embraced by every member of the public: legal cannabis. So what will be one of your top priorities as someone in this business? You may think the answer is going to be something like providing the best products among competitors or working to gain ground with consumers who view your product as unnecessary.
22 January 2019
In the marketing world, the use of the internet to specifically target individual customers has become something of a holy grail. One of the most popular methods for accomplishing this is IP targeting. This approach utilizes IP addresses, unique numbers that identify individual internet connections while they're in use, to identify a particular visitor to a website or user of an app. It's important, however, to appreciate both the strengths and the weaknesses of IP targeting.
29 September 2018
Nurturing a small business boils down to your ability to bring in the customers. The more people you can make aware of the products and services that you have to offer the greater the chances of building up the kind of clientele that can expand your company. You might have so much faith in your products that you believe word-of-mouth will get the crowd to come knocking but it's just too risky to rely on this type of marketing.
6 May 2018